Gambling companies offer football fans to bet more when they need more fun.
Brian Rice has recently admitted gambling to the Football Association. Rice is the head coach of Scottish Premiership. In his statement, Brian admitted that he had been breaking the rule on gambling for the last five years. According to that rule, people professionally involved in football cannot bet on the games.
However, Rice didn’t have any malicious plans. He bet on the matches his team wasn’t involved in. Just like over 500 thousand people in the United Kingdom, Rice is addicted to gambling.
- 97%+ on the top leagues
- 50+ sports
- Multilive streaming
- 500+ alternative betting markets
- 140+ payment methods
- No withdrawal limits
- Extensive collection of live dealer games
- Strict and long verification process
- Company focuses on sports betting rather than the casino
- Some unresolved complaints
Full terms apply
- Simple and clean website design
- 24/7 phone support
- Regarded as a premiere bookmaker
- Extensive coverage of basketball, tennis, baseball events
- Excellent live betting platform
Full terms apply
The Scottish FA and his club praised Rice for honesty and courage. He isn’t the only addict. The game itself is addicted to the riches offered by bookmaker companies.
What’s more, lots of teams and events are sponsored by those companies. For instance, the Scottish Professional Football League is sponsored by Ladbrokes; the Scottish Cup – by William Hill; Glasgow Giants Celtic and Rangers have bookmaker’s logos on the jerseys. The list goes on and the Football Association used to ignore that. But it seems that things will have to shift.
One-half of Premier League clubs in England is sponsored by gambling companies. During championships, the share gets event bigger (17 out of 24). This kind of support has brought lots of changes to the industry. Now we’ve got club’s grounds named in the gambling companies’ honor. For instance, Stoke City’s bet365 Stadium was named after bet365 bookmaker. Last year, Tottenham Hotspur decided to end the deal with 1XBET. As a result, the whole world saw the expose on how the company promoted gambling to kids accepting bets on kids’ sport and cockfighting. Liverpool and Chelsea followed suit.
In 2020, Wayne Rooney brought Derby Country to English football. Using money from 32Red (the club’s sponsor), Rooney secured the signature of England’s record goalscorer and received the number 32 shirt. Hundreds of kinds all around the country will now wear this number on their backs. Is it a coincidence or a smart way to promote 32Red as well as the gambling industry in general? While the gambling company rejects the idea emphasizing that other players in the Championship also wear number 32.
It’s right to think about kids, people who suffer from additions get even more vulnerable. In case a person likes football and has gambling issues, the odds are stacked against him. The advertising boards hint fans who attend matches about roulette wheels, bets, and stakes. The screens are filled with advertisements of tempting offers and live odds. What’s more, most matches during the FA Cup can only be streamed on the Bet365 website, provided a user will place a bet or deposit some money on the account within a day before kick-off.
The ads keep saying about responsible gambling. Although it sounds too oxymoronic for addicts.
After Rice’s statement, the Scottish FA has to define how to react and what actions against him need to be taken. The hearing was set on the 30th of January. One of the top podcasts discussed Rice’s story as well as the maximum possible penalties. The latter includes a £100,000 fine and a 16-match suspension. Ironically enough, the story ended with the podcast sponsor’s ad, Paddy Power. It offered free bonuses to users with failed bets. While it might have been just an unfortunate coincidence, the point of the story shows how uncontrollable things have gone.
Clubs outside the game’s elite make a point of how much they need this financial support from the betting industry and the lack of other financial support. While they are correct and the immediate end of this cooperation will be a disaster, things should change. Surely, it’ll be hard to get out of this symbiotic relations. Yet, it doesn’t mean the football authorities should not try to accomplish that.
After all, football is a wonderful way to escape from routine, stress, and pressure for millions of people around the world. On the other hand, many people, unfortunately, found their paths to misery and other problems from addiction. That’s why soccer should prioritize things and keep in mind that gambling needs the game and not the other way around.